Reusable Campaign at Virgin Megastores

24-Jan-07
Virgin Megastores launches recyclable bags
Marketing Week

Virgin Megastores is introducing 100% recyclable carrier bags and haslaunched an in-store campaign encouraging customers to reuse existing bags. The company currently uses 16 million bags annually across its 120 stores but wants to cut its contribution to the 10,000 tonnes of plastic bags thrown away in the UK each year...