Thursday, December 14, 2006

IKEA's Green Consumers

Consumers want green products. Are you listening?

December 12, 2006
http://www.americanchronicle.com/articles/viewArticle.asp?articleID=17880
Rajiv Badlani, American Chronicle, Beverly Hills, CA, US

IKEA announced it wouldn’t give away free plastic bags and would charge for a sturdier reusable bag. How do you think their customers reacted? Here are some actual customer comments...

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